Mind Your Own Business is a well-written and wonderfully researched book about small business development. It's content is designed to make you as 'proficient' in your business management as you are in your DJ talent. Author Larry Williams offers detailed and specific information about developing a business plan for success in the very competitive field of mobile entertainment. In additional to laying out a structure of 'business plan basics', he also gives you helpful information on "How to Adapt to the Business World".

"Marketing and Advertising" is clearly the main focus of this book. Author Larry Williams details the strongest marketing traits pertinent to engaging in successful advertising campaigns. Additionally, an entire chapter is dedicated to successful marketing techniques with an in-depth interview featuring one of the foremost authorities on DJ advertising, Dan McKay. From the early years of Mobile Beat Magazine, Dan McKay has become a recognized and respected leader in the field of DJ marketing and advertising.